In order to understand the meaning behind the term “Mindful Beauty” or Mindful Skincare”, it is important to first grasp the concept of “mindfulness”.
The word “mindfulness” is rooted in the Indian word “sati” and derived from the early ancient Indian language of Pali[1]. The word “sati” essentially means “awareness” and the term “mindfulness” came into being through a Buddhist scholar, T. W. Rhys Davids, at the beginning of the 20th century, and then made popular in the west by Jon Kabat-Zinn through his Mindfulness-Based Stress Reduction Program[1]. The concept of mindfulness encompasses the practice of being present in the moment while calmly accepting one’s feelings, breath, emotions, and bodily sensations.
Over the years, the idea and practice of mindfulness has grown as more and more people seek to implement balance and healthier lifestyle habits. Wellness is also closely tied to this phenomenon as people strive to attain better physical and health outcomes.
Today, mindfulness has also merged into all aspects of our lives to include skincare. Here at SEKAN, we are consciously reimagining skincare and beauty as a path to overall well-being. We want you to RESET (set again, but differently) and RECONNECT (re-establish a bond and sense of closeness) with your skin where every touch, stroke, or splash of water or product ignites your inner and outer sensibilities delivering both peace of mind and healthy, glowing skin.
Cosmetic-wise, mindfulness also means using your skincare routine as me-time and to consciously practice self-care. It goes beyond beautifying the largest organ of your body; it is reconnecting with your inner being while taking a break from your hectic daily life. Mindfulness also embraces minimum impact production/distribution/packaging practices, while educating customers on how to make decisions that foster skin health as well as the preservation of natural resources for future generations.
There is a shift coming. In fact, many would say it is already here and we intend to be on the side of history that made a positive and lasting change to the beauty standard that currently exists. Our mindful skin care approach is delved in our core values and our commitment to sustainability and all people having access to clean, healthy and natural products that are safe and deliver results. Our aromatherapy-infused facial and body oils are plant-based, vegan, cruelty-free and contain no preservatives, synthetics, or harmful, toxic chemicals.
SEKAN´s elegant formulas are made of premium organic essential oils, which come with a plethora of benefits for both the mind and body. We believe in the power of nature and the tremendous super properties of the coconut plant, also called “the Tree of Life”, which is why organically certified coconut oil (both cold-pressed and fractionated) is used as a base for all our products.
We encourage you to take time for yourself and embrace your inner and outer beauty!
References
Psychology Today | Photo from Vecteezy